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Nigeria Sues Mark Zuckerberg’s Meta, Demands N30bn Over Unapproved Adverts

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Nigeria’s apex advertising governing agency,
the Advertising Regulatory Council of Nigeria (ARCON), has approached the Federal High Court, Abuja, to file a suit against Meta Platforms Incorporated, owners of Facebook, Instagram and WhatsApp.

ARCON, in the suit, joined the corporation’s agent, AT3 Resources Limited, stating that the advertisements in the Nigerian markets are not vetted and approved by it.

This action, it alleged, is a violation of the extant advertising law in Nigeria and thus seeks N30 billion for punitive damages.

A statement titled, “ARCON sues Meta platforms incorporated, seeks N30b in sanction and penalties,” stated that “ARCON is seeking declaration among others that the continued publication and exposure of various advertisements directed at the Nigerian market through Facebook and Instagram platforms by Meta Platforms Incorporated without ensuring same is vetted and approved before exposure is illegal, unlawful and a violation of the extant advertising Law in Nigeria.

“ARCON stated that Meta Platforms Incorporated’s continued exposure of unvetted adverts has also led to a loss of revenue to the Federal Government.

“ARCON is seeking N30b in sanction for the violation of the advertising laws and for loss of revenue as a result of Meta Incorporated’s continued exposure of unapproved adverts on its platforms.

“ARCON reiterate that it would not permit unethical and irresponsible advertising on the Nigeria’s advertising space.

“ARCON further stated that it’s not regulating the online media space, but rather, advertisement, advertising and marketing communications on the online platforms in line with its establishment Act,” it added.

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